Every year on 8 March, International Women’s Day offers a powerful moment to honour the achievements of women past and present. At Spaces at The Spine, we are taking this opportunity to celebrate the incredible women who help make our venue a success, making world-class events possible and inspiring innovation, collaboration, and creativity.
To mark this special occasion, we're shining the spotlight on four remarkable women who play key roles in our team. We caught up with General Manager Katie Roberts, our BDM, Leah Harris, Head of Commercial Events Natacha Allen and Events Marketing Manager Giulia Barazza to learn more about their journeys, what International Women's Day means to them, and some helpful advice for other women hoping to start their career in the industry.
Katie: International Women’s Day is a chance for me to appreciate all the amazing women in my life and around the world, while also reflecting on how far we’ve come but how much more needs to be done to ensure women everywhere have the same opportunities, respect, and rights. It’s about honouring their strength and pushing for a future where everyone can thrive, no matter their gender.
Leah: It is a great day to recognise and celebrate the achievements and resilience of women around the world. It’s also a reminder of the ongoing journey for gender equality and the need to continue pushing for a world where women have equal rights and opportunities.
Natacha: Having started my career in an era when women, including myself, weren’t always given equal opportunities, I’ve witnessed a seismic shift over the years. International Women’s Day is a moment to reflect on how far we’ve come, to acknowledge my own journey, and to celebrate the strength and determination of women from all walks of life. It’s a day that motivates and inspires me to continue pushing boundaries and supporting others on their own paths.
Giulia: International Women’s Day has always been an important day for me – one of those days to reflect on the rights and freedoms we often take for granted and to pay homage to the women who came before us and fought to give us a more equal life.
The women in my family embody strength and resilience, and did everything in their power to allow me to follow my passions and grow into a woman with her own ideas, ambitions and values. They lived societal shifts and ensured that both my brother and I were raised with equal opportunities. When I think of IWD, I always think about my grandmothers’ and mum’s experiences, and I’m grateful for what they taught and keep on teaching me.
Ultimately, for me, International Women’s Day is about recognising the progress that has been made by the women who came before me whilst acknowledging that a lot more work remains. I always try to remind myself that women and girls around the world face unique challenges depending on her backgrounds, cultures and identities.
How have you seen your industry evolve over the past few years?
Over the past few years in the UK, I’ve seen the hospitality industry make improvements in embracing gender equality, particularly around International Women’s Day. More hotels, restaurants, and event venues are actively promoting women in leadership positions, with female chefs, managers, and event coordinators taking the spotlight more frequently.
There’s also been a greater focus on creating supportive environments, including mentorship programmes, equal pay initiatives, and career development opportunities
What advice would you give to other women who are hoping to star their career?
My advice to women starting their career in the events and hospitality industry would be to be bold, embrace every opportunity to learn, and don't be afraid to take on challenges—this industry is all about creativity, resilience, and building connections, so trust your instincts, network with others, and stay passionate about what you do.
What do you think is the key to building a workplace where women thrive?
In addition to the obvious gender pay reviews, I think there are great initiatives that a lot of companies are taking now to implement policies such as menstruation/menopause and enhanced maternity leave. Recognising these struggles that women often face creates a support system and safe space for women to thrive knowing they have that additional support if needed.
What has been your proudest achievement since working at SATS?
Showing my daughter that women can have rewarding careers whilst raising a family (single handedly in my case). Being a strong role model for her and juggling a successful career is something I am proud of.
What inspired you to pursue this career path?
My love for hospitality began early—I worked in restaurants during holidays and on weekends and I enjoyed delivering great service and seeing happy customers. My mother spent years in the hotel industry, and I had the opportunity to complete my ‘work experience’ in hotels. From the moment I stepped into that world, I was hooked and knew I wanted to build a career in events.
More recently, I discovered that my passion for this industry runs in the family, as I discovered that I come from a long line of pub owners and innkeepers! So it seems hospitality is an inherited trait.
How do you stay motivated in the face of challenges?
I thrive on challenges and in hospitality, being solution-focused is essential. Every day presents new hurdles, but I’m fortunate to work with a collaborative team that believe in the idea that "a problem shared is a problem halved”, making even the toughest situations feel more manageable.
One of the most rewarding aspects is being able to pay it forward—using my own knowledge and experience to help others. Seeing my team grow and succeed because of that shared support is incredibly motivating.
Are there any habits or routines that you swear by for staying productive/creative?
Being specialised in Digital Marketing, one of the best ways to stay creative for me is consuming A LOT of content. There are so many brilliant marketers and campaigns out there, and you can always learn from them – whether they’re major brands with multimillion-pound budgets or small teams with a lot of passion for what they do. I love browsing LinkedIn for industry insights and campaign commentaries and checking TikTok to discover the latest trends. Sometimes, we try to incorporate the most relevant (and least outrageous) ones in our social media strategy and that is a really fun challenge.
In terms of productivity hacks, I’m still learning to set boundaries. When things get really busy, the temptation to multitask and jump from one thing to the next is strong, but I’m working hard on focusing on one thing at a time and dedicating the right amount of time to the task at hand. I find that starting my day with some exercise, a short run or walk does wonders for my mood and productivity, and I like to read during my lunch break – it helps me unwind after a busy morning and recharges me for the rest of the day ahead.
What changes would you like to see implemented within the industry to help women propel their careers?
Personally, I find that the events and marketing industries are incredible sectors, where communication and exchanges of ideas are welcome if not encouraged. This is something that drew me to working in this field, as sharing knowledge, tips and experiences can really make a difference for everyone and, especially women – I know so many talented women who struggle with imposter syndrome (I’m one of them), and I have found that talking to colleagues and fellow marketers always is incredibly useful, motivating and inspiring.
In the future, I would like to see mentorship and peer-support groups play an even bigger role in the industry. I truly believe that sharing is caring, and I will be forever grateful to those women who have guided me at different stages of my career. I believe in paying it forward, so I hope one day I’ll be able to share my experience with women and girls who may be interested in stepping into marketing/events from a non-traditional background or as newcomers to a different country.
The Spine is located in Paddington Village at the heart of the Knowledge Quarter in Liverpool’s City Centre.